Digital marketing for software house: thanks to SEO and Lead Generation for the software industry…

Florsistemi is first on Google in just 6 months

Florsistemi is a company specialized for over 30 years in traceability software solutions.

A young and dynamic team, effective technical after-sales support and cutting-edge software solutions make Florsistemi an innovative reality in the field of traceability and handling of fresh products.

RESULTS

Since the launch of the SEO and Google Ads project in June 2023, our strategies for the B2B digital marketing SaaS industry has led to the acquisitions of new customers in just 6 months from the start of work.

THE
SATISFACTION
OF THE COSTUMER

Davide Lucente
CEO

“We made a lot of progress under the indexing aspect: keywords worked, our website appeared and our products were presented in the correct way. This has allowed us better visibility, stronger brand and increased demand.

The Cdweb Team works with great energy and passion and makes the customer’s goal its own. We definitely recommend Cdweb.”

THE CHALLENGE

The need for Florsistemi was to position itself and be known also on Google. All with the aim of getting new customers in target.

THE PROJECT

1. COMPETITORS ANALYSIS & KEYWORD STRATEGY

Before setting up the SEO strategy, we carried out a preliminary analysis of competitors and keywords to use, studying the sector, context and online positioning of Florsistemi competitors, sifting through all possible b2b marketing strategies for the software industry. We then carried out a keyword strategy, identifying industry keywords useful to convert users on the site.

2. SEO OPTIMIZATION & LOCAL STRATEGY

Secondly, our seo agency for software industry, in the operating phase has optimized the site, both in terms of keywords and content, with the aim of increasing the conversion rate. First, we focused on the product pages, and then we worked on the rest of the site. We have placed the local business google tab so you have visibility even in local searches.

3. CRO OPTIMIZATION

The contents of the site have been optimized with the aim of making the site more user friendly and return clear information to users. In addition, we have placed within the pages call to action and targeted messages with the purpose of lead generation in the software industry, that is to generate the greatest number of contacts (future customers).

4. GOOGLE ADS

In parallel with the SEO optimization, we have carried out marketing for the software industry, creating Search and Display campaigns on Google that have contributed to the visibility of Florsistemi and the obtaining of new Leads.