Case study marketing digitale HR | Risorse umane di marketing digitale

 

 

Fatturato triplicato, da 561K a 1.5MLN in 3 anni

IQM Selezione is a Research and Training company of highly qualified personnel (HR sector / Human Resources) active throughout Italy since 2005, based in Milan.
It is among the leading companies in 2020 growth reported by the sole24ore: in just 3 years it has tripled its turnover.

RESULTS

In 3 years IQM Selection, with a strategy of HR digital marketing (Digital marketing human resources sector), recorded:

 

+40% traffic from search engines
turnover tripled, from 561.000€ to 1.524.000€

THE
SATISFACTION
OF THE COSTUMER 

ALBERTO BAGGINI
Managing Director of IQM Selezione Srl

STEFANO BONZI
Founder of IQM Selezione Srl

“… in these 15 years of collaboration with Cdweb we have gone from being a micro-enterprise with a handful of collaborators to being recognized by the Financial Times among the 1000 companies in Europe with the best growth rate.”

 

 

 

“Cdweb and Pietro Marilli? Masters of web marketing!
I recommend this growing company to… grow you in revenue and customers.
A smart website and excellent positioning are the magic touch. “

THE CHALLENGE

The first great challenge was to be able to position the site of IQM Selection with many top category keywords, considering the ruthless competition in the HR sector, also given by international players.
The second challenge follows: to structure an effective and lasting digital marketing strategy to maintain a permanent position on the first page of the site for important and highly sought-after keywords in the industry.
The third challenge: acquiring more and more brand awareness and encouraging the growth of IQM on the national market.

IQM Selection is in the “Leader of Growth 2020” ranking of the sole24ore

THE STARTING SITUATION

THE OBJECTIVE

THE STRATEGY

ACTIVITY

Back in 2009, the IQM Selection website (albeit with a slightly dated design) was presented as a good basis for SEO optimization. In fact, at the layout level, it did not undergo major changes until 2017.

Primary objective of the project: to rise on the competition with a strategic positioning of the most profitable keywords in terms of Lead Generation for the customer, thus favoring the growth of IQM Selection on the market.

We spent more time than usual in defining the strategy for IQM, but it was worth it.
The first part of the plan included a thorough keyword strategy to identify the most important and decisive queries in the conversion field. This was followed by an integral optimization of the site (both for users and search engines) without changing its design until 2017.

Specifically, the HR digital marketing (Digital marketing for human resources sector) strategy developed for IQM Selection included several phases such as:

– Benchmarking and analysis of online competitors

– Optimization and Boost SEO on Google.it

– Local SEO, creation and optimization Google Local tab

– CRO activities and CTA site optimisations

– Complete restyling of the website (in 2017)

– Complex SEO migration to keep pages indexed at the top of Google’s SERP for important keywords

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