Marketing strategies & lead generation for the
business services sector

 

 +17% of new customers in just 3 months

Landoor is a translation agency in Milan, leader in the translation and interpreting sector in Italy.

For over 30 years it has been committed to providing quality and precision services thanks to the numerous native language translators with whom it collaborates.

RESULTS

Landoor relied on Cdweb to implement an effective marketing strategy & lead generation match in July 2021. A strategy designed for the business services sector started more than 7 months ago that brought encouraging results already in the first quarter.

+ 49% organic IT traffic
+ 54 keywords high traffic front page
+ 17% increase in quality quotation requests

*Comparison data 3 months after the website was launched in August 2020 – October 2020 VS August 2021 – October 2021

 

THE
SATISFACTION
OF THE COSTUMER 

Adele Nardulli
Landoor CEO and Federlingue President

“… What we liked most was the proximity to the customer.

From the beginning we felt followed step by step, through the sharing of timely reports and frequent scheduled calls that helped us understand the work done by them and what we were asked to do.

The reports that were delivered promptly helped us to evaluate and share results within the company that allowed more understanding and collaboration from many colleagues who were previously more skeptical and critical of this project.”

THE CHALLENGE

The scenario of web marketing for industries that offer services to businesses is particularly complex, in fact, in addition to the great competition at local level, it is also necessary to address international companies (large groups that operate worldwide in the translation service) trying to position themselves in Italy.

Increasing the lead generation has been the main challenge for us at Cdweb, trying at the same time to increase the visibility of the site at local and national level and highlight the presence of Landoor in the translation and interpreting sector.

THE PROJECT

1. COMPETITORS ANALYSIS & KEYWORD STRATEGY

The first step of Landoor’s project was the study of the starting scenario, in which we analyzed the situation and positioning of the main competitors and identified their strengths along with their web marketing strategies.

As a second step, we started with the keyword strategy, that is, the search for the main keywords on which to position yourself later. Identifying “top” keywords for the translation industry.

2. SEO OPTIMIZATION & LOCAL STRATEGY

After identifying the best way to implement our digital strategy, we started the On-site optimization of the Landoor site starting from the reference pages for the various sectors of reference (commercial, medical, financial translations, etc.).

Later we proceeded with the optimizations of the institutional pages, such as the news page or who we are of the www.landoor.com site.

Immediately the results obtained with the positioning of the keywords of the sector were excellent, and not only, in fact already in the first quarter the organic traffic coming from the search engines increased by 49% compared to the previous year.

Finally, locally, the optimization of Landoor’s Google My Business tab has also helped a lot in positioning, and now comes to boast more than 1,700 views per month.

3. CRO OPTIMIZATION

Together with the SEO optimizations and all the suggestions of the On-site and Off-site optimizations, we have provided necessary indications for the creation of ad hoc content and the improvement of call to action, in order to increase conversions.

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