smr logo

 

1° ON GOOGLE + winning linkedin
in less than 1 year

smr logo

SMR Metalli operates in the recovery, trading of ferrous materials and disposal of metals, scrap and industrial waste. SMR Metalli has a strong previous experience in the sale of ferrous metals, which, combined with an efficient working method, allows to offer a quality service that in 2021 recorded 2,415,710 kg of recovered and started material.

In less than a year, we started a strategy of SEO-SEM, flanked by a strategy of “LinkedIn Funnel”, focused on bringing qualified contacts, creating from scratch the corporate page on LinkedIn, social still sparsely populated by companies in this sector.

 

RESULTS

In less than 1 year of work, with a B2B digital marketing strategy in the metal recovery sector, SMR recorded:

1 ON GOOGLE for all the key words of reference in the industry surpassing competitors + NEW QUALITY CONTACTS, making themselves known from scratch on LinkedIn, in niche areas.

 

THE
SATISFACTION
OF THE COSTUMER 

SIMONE COMPAGNO
CEO di SMR Metalli

“Since we started working together, I have been able to increase the incoming contacts to my company and I have established several new relationships with potential customers. We have been able to greatly increase the visibility of our company on the various platforms of social media networks or Google.”

He adds: “I would like to recommend Cdweb because, after the results that we have achieved in this almost year, I am satisfied and I think it is right to rely on a professional to follow in a targeted and strategic design of this type.”

THE CHALLENGE

The need for SMR Metals was to position itself from scratch on Google to get new customers and increase the targeted visibility of the brand on LinkedIn, to get in touch with large target companies.

THE PROJECT

1. COMPETITORS ANALYSIS & KEYWORD STRATEGY

Before setting up the SEO strategy, we carried out a preliminary analysis of competitors and keywords to use, studying the industry, context and online positioning of competitors of SMR Metals, sifting through all possible b2b marketing strategies for the metal recovery industry. We then carried out a keyword strategy, identifying industry keywords useful to convert users on the site.

2. SEO OPTIMIZATION & LOCAL STRATEGY

Secondly, our SEO agency, in the operational phase has optimized the site, both in terms of key messages and content, with the aim of increasing the conversion rate. First, we focused on the service pages, and then we worked on the rest of the site. We have placed the Google Local Business tab so that you have visibility even in local searches.

3. CRO OPTIMIZATION

The contents of the site have been optimized with the aim of making the site more user friendly and return clear information to users. In addition, we have included in the pages call to action and targeted messages with the purpose of lead generation in the metal recovery industry, that is to generate the greatest number of contacts (future customers).

4. LINKEDIN FUNNEL

In parallel with SEO optimization, we carried out marketing for the metal recovery industry, creating the LinkedIn company page from scratch, writing the editorial plan that included creating a questionnaire to be sent to contacts and sponsoring the posts. This has contributed to the visibility of SMR in Italy and the obtaining of new Leads in the sector.

… and much more besides.

The final result was very satisfactory: fundamental leads generated by the marketing department of SMR and then passed to Sales.

 Do you want to achieve these results in the  industry as SMR Metallihas already done?

Tell us your challenges, we’ll find out if we can help you.

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