+90% conversions in 1 quarter

Performance marketing case study: SEO and SEM in business services

Translation and interpreting agency with over 20 years of success in the translation industry. TDR Translations since 1995 offers revision, translation and interpreting services in all the languages of the world ensuring quality and professional services.

RESULTS

In just 4 months, TDR Translations recorded:

+ 17% organic traffic
+70 industry keywords in 1 page
+ 90% conversions from ADS campaigns
-55% cost per conversion
-15% of budget spent

* June data / September 2017 vs same period of the previous year

THE
SATISFACTION
OF THE COSTUMER 

TIZIANA DE ROSA
Owner of TDR

“Cdweb has been dealing for some years with our online visibility,
helping us acquire several important customers.

I certainly wouldn’t recommend it to one of my competitors!”

THE CHALLENGE

TDR had 3 objectives: to distinguish itself from the numerous competitors and to strengthen its brand identity, to promote its translation and interpreting services and to increase the number of requests for quotations.
To make this happen it was necessary to be clearly visible and present in the SERP with as many search keys as possible.

THE PROJECT

1. SEO
2. PPC
3. Development (Web Design and Web Application)

The performance marketing strategy adopted for TDR included:

Positioning and optimization of the website on search engines: in order to improve its visibility, an accurate analysis and selection of industry keywords was carried out. Both branded and unbranded keywords were chosen, combined with the types of services offered, such as financial translations, and with the different target sectors.
Based on the selected keywords, SEO-oriented content was created that facilitated the positioning of the site.

Creation and management of AdWords campaign: the goal of the campaign was to cover the top positions of paid results and increase the number of contacts received. Through a series of A/B testing the campaign has been constantly optimized both in terms of budget and conversions.

– In order to increase the number of contact requests, they have been planned and included in the ad hoc CTA website.

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